Media Friends and Van Amersfoort Racing (VAR) have joined forces on a new partnership built around the IAME UAE karting series, creating a direct pathway from grassroots karting to the highest levels of single-seater motorsport.

Under the agreement, one of Europe's most respected driver-development teams will maintain a visible presence at selected IAME UAE rounds — both on the ground and across Media Friends' broadcast and digital channels. For a region where karting talent is growing fast, it puts a proven route to Formula racing within reach of the drivers competing on UAE circuits.

A bridge from the kart track to the paddock

The heart of the partnership is opportunity. Selected drivers will gain access to a development package that few grassroots competitors ever see: simulator sessions at VAR's facility in the Netherlands, paddock access at FIA Formula 2 events, and co-funded Formula 4 test days awarded on the basis of seasonal performance.

It is a genuine progression ladder rather than a badge. VAR strengthens its connection to grassroots karting and gains an early line of sight on emerging talent, while Media Friends brings its platform, events expertise, and regional reach to connect UAE drivers with a team that has a track record of moving young racers up the ranks.

What the leadership says

"We're pleased to partner with Media Friends. They have built a strong platform in karting, both in terms of events and media coverage." — Brad Joyce, Team Principal, Van Amersfoort Racing
"We are excited to partner with Van Amersfoort Racing, a team with a strong reputation in developing drivers." — Giovanni Dezzani, CEO, Media Friends

Why it matters

For too long, the jump from karting to single-seaters has depended on geography, connections, and budget as much as on raw pace. This partnership narrows that gap in the UAE — pairing a media company that owns the region's karting conversation with a team that knows how to turn potential into professional careers.

For young drivers on the IAME UAE grid, the message is simple: perform, and the next step up is closer than it has ever been.

Learn more about the team at vanamersfoortracing.nl.