Italy — Valm Srl is pleased to announce a new strategic partnership with Media Friends, a leader in television production and live broadcasting within the motorsport industry. Media Friends joins the IAME Series Italy Formula Racing project as a dedicated partner for communication development and brand visibility.
This agreement marks a significant milestone in the series' growth and consolidation, aiming to broaden the audience while adding value for all stakeholders involved in the championship.
Live Streaming Debuts for the 2026 Season
As a primary highlight of this collaboration, Valm Srl is launching live streaming services for two key events of the 2026 season:
- Round 4 — 5 July 2026, Cremona Circuit
- Round 5 — 1 August 2026, South Garda Karting, Lonato (night race)
The introduction of live broadcasting represents a strategic evolution for the championship, offering unprecedented exposure for teams, partners, and drivers — the true protagonists of the competition.
High-Definition Production and Storytelling
Through the expertise of Media Friends, these productions will ensure elite quality standards. Fans can expect professional multi-zone directing, high-definition footage, and dynamic storytelling that blends live race commentary with exclusive behind-the-scenes content from the paddock.
"The collaboration with Media Friends confirms our commitment to investing in quality and innovation. Our goal is to make the excitement of the track and the sporting value of the IAME Series Italy Formula Racing accessible to an ever-wider audience," stated Valm Srl.
With this initiative, Valm Srl further strengthens its position in the national motorsport landscape, deepening the connection with its community and laying the groundwork for future developments.
