Media Friends FZCO has been named the Official Fan Engagement & Digital Partner for IAME UAE and IAME Italy, joining forces with Raze S.R.L. — the Italian startup behind the motorsport fan platform GPKingdom. The partnership brings a "Made in Italy" digital product to the heart of grassroots karting and takes fan engagement at the circuit to the next level.
Under the agreement, GPKingdom is integrated directly into official event operations. Fans will vote for Driver of the Day through the app, while Media Friends distributes championship content across social platforms and the GPKingdom website — turning race weekends into a two-way experience where the audience is part of the action, not just watching from the sidelines.
What GPKingdom brings to the grid
GPKingdom is a digital fan engagement platform built for motorsport. It powers sponsorship voting, Driver of the Day selections, social content distribution, and branded presence at racing circuits. Developed by Raze S.R.L. in Valmadrera, Italy, the platform pairs Italian design and engineering with a global ambition — and IAME UAE and Italy are among its first international proving grounds.
What the leadership says
"We chose GPKingdom because they are young, very ambitious and tech-driven: the fact that they have grown so much proves they know how to turn a vision into concrete results. Made in Italy is a value we want to bring to our events stage. GPKingdom is the right product to take fan engagement in motorsport to the next level." — Giovanni Dezzani, CEO, Media Friends FZCO
"This partnership confirms the direction we are building at Raze S.R.L. for GPKingdom. We are expanding the GPK brand worldwide, maintaining our Italian identity while looking toward international markets. Media Friends has already demonstrated an innovative approach in their broadcasts, and that's exactly the kind of partner we want to build something lasting with. Motorsport is meant to be lived, not just watched." — Stefano Zambroni, COO & Co-Founder, Raze S.R.L.
Why it matters
Motorsport passion is vast, but in many markets it remains underserved digitally. This partnership closes that gap — pairing Media Friends' broadcast and event reach with a fan-engagement product designed to make every race weekend interactive. For fans of IAME UAE and Italy, it means a real voice in the action. For sponsors and brands, it means measurable engagement at the circuit and beyond.
Learn more about the platform at gpkingdom.it.
